Rothmans New York

LMA worked with founder Harry Rothman’s grandsons to recapture this venerable store’s heritage while bringing it into the 21st century. The original brick piers and tile floor were revealed and concrete beams, sprinklers and ducts exposed to create an iconic downtown New York space. Triple-height hang rails hark back to the no-nonsense warehouse feel of the first Rothmans store while found display fixtures provide warmth and texture.